Five Helpful Free Tools to Make Your Travel Marketing Easier

As a travel web design company, we spend a lot of money on software. When I find something that I can use for free, or close to free, I latch onto it and don’t let go!

Here are 5 useful, and free, tools that will help travel agents with their marketing efforts.


1. Bulk Resize Photos

A quick and easy way to resize photos and reduce file size.

This handy free tool I literally use every day. It’s 6 tools in one, but the reason I use it the most is for its FILE SIZE tool. Your website, along with any flyers you produce need graphics and pictures. Sometimes the file size of photos is HUUUUUUUUUGE! You don’t want anything over 1mb uploaded on your website or it will slow down the site. A good file size is usually between 300-700mb. This is where Bulk Resize Photos comes in super handy.

Open it on your browser and simply drag images into the resize box. Make sure you select FILE SIZE from the left hand column. Move the slider to somewhere about 300-700. Choose 100% for Image Quality and click START. It will make a copy of your photos and resize it for you and send it right to your downloads.

It also does (as the name says), photos in BULK! This is super handy if you’re adding a photo gallery to your website and want a batch of images resized at once. Give it a whirl. You can thank me later for this one!
www.bulkresizephotos.com


2. Pixabay

A legal way to get free photos for your marketing.

Another photo-related free website. This time you can download photos that photographers share. While it technically is free, the kind thing to do is set up an account with a link to either a credit card or PayPal, and “buy the photographer a cup of coffee” for offering their photos on the site. I typically will give send a $1.00 to $1.50 as a gesture of good will.

One thing you MUST make sure of though is that the photo says “FREE FOR COMMERCIAL USE”. This means you can use it without any issues. You cannot NEVER USE any images that say “EDITORIAL USE ONLY”. Those are not for commercial use.


3. I Love PDF

Reduce the file size of PDF flyers you use for your marketing.

This is a super handy tool for any business, but especially for travel advisors who are constantly making flyers that need to be turned into PDFs for their website. Most PDFs tend to be large files. ILOVEPDF offers a “compress PDF” tool that will create a copy with a much lower file size, making it perfect for website visitors to download.

There are a host of other useful tools too available. You can merge 2 PDFs into 1, you can split a PDF with multiple pages into their own pages. There are plenty of others too! Check it out!

www.ilovepdf.com


4. Word Counter

A great tool to make make sure you’re not too wordy on your blog posts!

For those of you writing blog posts, you want to make sure you’re not too wordy, but that you have enough. Word Counter is perfect to telling you how many words are in something you are writing.

www.wordcounter.net


5. AppSumo

Super savings on software for your business.

While not technically a “tool”. AppSumo.com is an incredible resource for entrepreneurs
looking for awesome deals on cloud-based software for their business. I got hooked on it several years ago.

As we all know, most cloud-based software comes is billed as “software as a service” (SaaS), and incurs a monthly fee. Well AppSumo showcases thousands of super cool software from developers from all over the world. Their one requirement: ONE TIME FEES ONLY – NO MONTHLY CHARGES!

Basically, software developers agree to offering their product for a limited time to AppSumo’s huge database of followers for a one-time fee only, for the life of their use of that software. Plus, they offer a 100% no-questions-asked refund policy with refunds up to 60 days! THIS IS HUGE!

This gives you plenty of time to try something out and if it doesn’t work for you, just click the “refund” button on their website and voila! The money can come back to you via your original payment method, or as a credit on your AppSumo account. I used to get the money back on my Visa, but once you become addicted to AppSumo, you’ll realize, it’s best just to have a “bank” of funds waiting for you because I will guarantee you, you’ll be buying more before too long!

Here’s a little gift from me too. If you decide to try AppSumo, this link will give you $10 off your first purchase:
www.appsumo.com

Hope these help you!


Adam Lapsevich is the owner of SpoonDrawer Media, a web design and marketing agency that specializes in creating websites and inbound marketing tools for travel agencies. SpoonDrawer is a preferred business partner to Signature Travel Network and works with agencies from all major consortiums. He has been in the industry since 1991, starting as an entertainer onboard ships, moving into sales with Carnival, Cunard Line, and Seabourn Cruise Line before starting SpoonDrawer in 2006.

Adam LapsevichFive Helpful Free Tools to Make Your Travel Marketing Easier
read more

Five Reasons Why Travel Advisors Should Update Their Website NOW!

It’s hard to believe it’s been a year since our world came to a screeching halt. Who would have ever predicted something like this would have happened? So many agencies I know closed their doors this past year. As a web developer for the travel industry, I lost a several clients.

I really thought that I was going to lose more, but what I found interesting was most of the travel advisors I know realized that this wasn’t going to last forever. So, instead of just waiting around, they took this past year to update their own marketing, rebuild their brand, and get ready for what will absolutely be the “biggest wave season EVER” to hit the travel industry!


1. A Year Long Wave Season is Coming!

Travel is coming back. People are itching to go places, see things, and quite simply, get out of their house! Instead of just the usual “first quarter wave season”, you better “buckle up”! I have a feeling this one is going to last an entire year! That said, make sure your website is current and modern looking. There’s a lot of competition out there, and if you’re looking for your share of the pie, having a beautifully designed site will help. Remember, first impressions are everything, and this is especially true for anything online.


2. Have Covid Information on Your Site

One important element a visitor should see when landing on your website is something about their safety. Having information that relates to traveling in the new era of Covid will make you look informed and concerned for your clients’ safety. People want good, trustworthy information, not just the cheapest deals.

Now I’m going to make my breakfast tacos! I’ll share those soon too! In the meantime, the salsa verde came out delicious.  Give it a whirl! You’ll love it!


3. Take Advantage of the Down Time

While it lasts!

Having a new website built, or even updating your current site takes time. If you want it ready for when travel is back, (and before you’re too swamped,) take the time now while you’re slower and do make these changes! Once travel opens back up, you’ll wish you did.


4. Prices Are Lower Now

Because of the worldwide pandemic, many businesses have restructured pricing to help others during these harder times. And, while I can’t speak for other web developers, I know we have adjusted our prices to help agencies out. Like everything else though, these lower prices will return to normal once things start to turn around. Take advantage of them now.


5. All Roads Lead Back to Your Website

Most people I know like to present themselves properly. You wouldn’t want to look shabby when you’re meeting new people! Well, your website is no different. It’s the face of your business. And, while it’s important to have a great social media presence and to continue your email marketing, soon you’ll be back out there distributing your business cards – and those cards, along with each email you send out, will have your website address on it.

Your site should have a beautiful, current look, filled with bold images and great content. Again, first impressions are everything.


Adam Lapsevich is the owner of SpoonDrawer Media, a web design and marketing agency that specializes in creating websites and inbound marketing tools for travel agencies. SpoonDrawer is a preferred business partner to Signature Travel Network and works with agencies from all major consortiums. He has been in the industry since 1991, starting as an entertainer onboard ships, moving into sales with Carnival, Cunard Line, and Seabourn Cruise Line before starting SpoonDrawer in 2006.

Adam LapsevichFive Reasons Why Travel Advisors Should Update Their Website NOW!
read more