What's a SpoonDrawer?

It’s a weird name – but a cool story!

SpoonDrawer’s founder, Adam Lapsevich, loves to cook. His mom started teaching him when he was about 8 years old. In her kitchen she had one drawer where all of her important utensils were kept. It was fondly known as “the spoon drawer”. After graduating from college, Adam got involved in the cruise line industry. He spent two years as an entertainer on ships and then over 15 years in sales and marketing for such lines as Cunard, Seabourn, Premier and Carnival. He worked with travel agents all over the country. Fast forward to 2005…… He loved the industry and his clients but was getting a little tired of being on the road all the time. He loved his agents though and noticed one thing they all had in common – they needed help with their agency websites. He created websites for fun but decided it was time to see if he could make a business out of it. He wanted to focus on travel websites and offer his clients a variety of creative marketing services, but the only thing was, he need a “creative name”.

At a party one Saturday evening with friends, he was sharing his idea for his business but still didn’t have a name for it. It was while he was standing in the kitchen talking where the idea hit him.

As he was leaning against the countertop chatting, every few minutes one of the hosts needed something out of the drawer right where he was standing.  “Hey Adam, excuse me, but I need to get something out of this drawer” they would say. He had to step to the side while they retrieved whatever they needed. Then he starting thinking this drawer must be filled with important tools! Then it hit him!

Bam! A Brainstorm!

Adam was standing right next to the most important drawer in the kitchen – just like mom’s spoon drawer! All the valuable tools are found in the spoon drawer. Since his vision was to offer a variety of services, he was essentially creating a “spoon drawer” full of marketing utensils! SpoonDrawer Creative officially launched in 2006 and ever since has been providing travel agencies with amazing marketing tools to help them grow their businesses. So there you have it. Strange name? Maybe. Original? Absolutely! .…and yes, Adam still loving gourmet cooking and is really quite the entertaining chef! 

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